A Guide To Photography Exhibitions In Italy

There are several dynamic photography exhibitions in the country. They plan a lot of exhibitions every year, but don’t always get the visibility they deserve. So here is a guide to some of the best photography museums in Italy that explore the best of international and Italian photography.


Camera – Italian Center For Photography (Turin)

Camera in Turin is one of the most recent photography museums in the country and is on a mission to create a space dedicated solely to photography as a form of documentation, artistic expression and language which stimulates questions and visitors. The whole area is reserved for temporary collections which are dedicated to the famous names of the elite of international photography such as Ai Weiwei, Francesco Jodice and Cartier-Bresson. It is also devoted to intriguing exhibitions with particular themes like the Paparazzi, the Olivetti, etc.

Mufoco – Museum Of Contemporary Photography (Cinisello Balsamo, Milan)

The MUFOCO or Museum of Contemporary Photography was established in the seventeenth-century villa Ghirlanda of Cinisello Balsamo back in 2004. It focuses its activities on contemporary photography. Its archives consist of vast collections of photographs that take the industrial, post-industrial and urban landscape of the province of Milan. It is a very aesthetically pleasing museum with soft Banno Lighting being used to illuminate the images.

Casa Dei Tre Oci (Venice)

The Casa de Tre Oci or the “House of the Three Eyes” is a Venetian building set in the 1900s that since 2012 has become a museum which is entirely devoted to the comparison of contemporary languages. It has very recently hosted several internationally renowned photographers which include David Lacha-skin, Helmut Newton and Werner Bischof.

Alinari Image Museum (Trieste)

A relatively new museum, the Alinari Image Museum was only opened about three years ago. It is located within the Castle of San Giusto, right in the centre of Trieste. This young museum is all set to spread the culture of photography, both in its technical aspects as well as in its multiple languages. Each exhibition in the museum is divided into two parallel paths: a photo gallery with collections of photos on traditional supports, and an educational approach developed through interactive contents and multimedia. In the heart of the museum, you can also find the Alinari Archive, which is an impressive catalogue with over fifty thousand high-resolution images which you can browse through eighty classes and eight thousand keywords.

Alinari Image Museum (Trieste)

Macof – Italian Photography Center (Brescia)

Hosting many permanent collections within the walls of the breathtaking Martinengo Colleoni palace, the MACOF in Brescia focuses on Italian photography. The MACOF is both a simple museum as well as a place to acquire information and study & research the history of Italian photography, thanks to the sheer size and importance of its archives.

How To Get Your Photos Into An Art Gallery

Getting your photos displayed at a gallery is an excellent way to put a spotlight on your hard work. Here are 7 of the best tips to getting your photos displayed at galleries.

Art Gallery

Pay For It

Find an art fair near your location, and submit your work simply hoping to get a booth. It may give you a chance to make some money selling prints, but you will, more importantly, get the opportunity to speak to people about your work and build up an interested audience.

Build Relationships

Building strong, lasting relationships is very important in any field because it is from networking that several people are able to secure a job. If you have solid relationships with other people in the industry who can vouch for your character and talent, you can make a much better bet at getting into a gallery. Try to attend gallery events to meet fellow art lovers and get the name out there.

Think Outside the Gallery

You don’t actually have to get your work exhibited in a gallery to get people to see it. Local restaurants, coffee shops, bars, hair salons, and other businesses are worth approaching to see if they might consider hanging your work on their walls. With the right context and the perfect amount of lighting, you can make your artwork pop in such locations. It is recommended to use lights from Banno Lighting to get the best results. They get free art for their walls, and in exchange, you get exposure.

Have Your Prints Ready to Go

By building solid relationships with galleries, you might be contacted for an opportunity to exhibit your work at any time. If you already have a set of images printed and ready to hang, it can make the process a lot more smoother and is more likely to happen.

Build a Strong Social Media Presence

Suggesting that art can only be sold the old fashioned way seems stupid, especially since we live when the internet is in full swing, meaning that your online presence is the first place people will most likely look to get a feel for your work. It is essential to make sure that all your social media platforms (Instagram, Twitter, Facebook, Reddit, Patreon etc.) are neatly laid out and feature your best work. Posting regularly shows that you are dedicated and really want the world to see your work.

Share Everywhere

Having a decent following on social media ensures publishers and galleries that your work will have a significant audience. It is also the perfect way to get discovered.

Define Your Vision

Make sure that your work is unique and is something that only you can make. This is one of the hardest things to do in photography, but defining your own vision and style is a very effective way to increase the likelihood that your work is noticed and appreciated.

My Experience Publishing Photographs Into An Art Gallery

Getting your latest creative project featured on a prominent magazine begins with the submission process. It is essential to know if the work will fit in the gallery and how to get the editor’s attention. So to help you out in that respect, here are a few tips on preparing your submissions.

Know Your Audience

Before submitting photos to a website or magazine, it is crucial to know the publication you will be pitching it to. Consider whether there is a specific genre they focus on, whether the content should follow a certain style and what seems to be the most popular posts. In order to get familiar with the type of content they feature, take a look at their social media platforms and follow them. This does not mean that you have to send work that is precisely like another featured artist’s work. On the contrary, it is essential to make sure that the submission stands out and offers something unique from what they have published in the past. However, it is best to tailor your submission to suit the website. For example, you would most likely not want to send your documentary photography to a website that only features fine art. Taking a bit of time to do a bit of research yourself is an important step in getting your photos published. If you cannot put in an effort to learn a bit about the publication, submitting it will probably be a waste of time. Make sure that you also pay close attention to any submission guidelines.

artist’s work

Prepare the Pitch

The next important step is preparing your pitch. One of the most important things to do while preparing your pitch is to keep it short, precise and to the point. Use bullet points if necessary because editors typically have to go through tons of submissions. It would be best if you try and chronicle in your email what makes your work stand out so that the editor can quickly identify it. Focus on what the most unusual, unique and interesting details about the submission are. In order to make this process much faster and easier, create a pitch template which can include all the information that will most likely not change from submission to submission like contact info, link to your website, a short paragraph introducing yourself and listing your experience in the field. Then, after getting ready to submit photos to a magazine, make a few additions and adjustments to suit the target audience better. Not only will this speed up the process but also ensures that you include all the necessary information in each submission.


How you present your work to an editor is also of great significance. Most galleries nowadays use Banno Lighting to illuminate their work, so understand how each lighting system works and make adjustments with respect to that. Keep track of how other artists pitched their work to that publisher and do so accordingly.

4 Benefits Of Visiting An Art Gallery In An Educational Context

Many people do not understand the point of going to art galleries, especially in the context of educational purposes. Galleries are often portrayed as hard to understand, a waste of precious learning time and sometimes even termed mundane. While some people don’t hesitate to visit a gallery themselves, they would not bring their children along with them. There is no shortage of art galleries around; you simply need to know where to find them. If you are one of those people who don’t believe galleries should be used as a teaching tool, here are four benefits of art galleries in an educational context.



Many students are often deprived of a creative space because of the country’s bland regressive education system, so visiting art galleries may open up their horizons to communities they didn’t know of or were not aware they could be a part of. Some children are even denied the opportunity to be creative at home since parents do not see any use in letting children explore this side of themselves when jobs in such fields are often thought of as less financially rewarding. Allowing students to visit art galleries can help them engage with people in the art community and see the value of creative work, allowing them to get involved and explore their own creativity.

Resources And Programs For Educational Groups

If you plan an educational visit, art galleries will usually provide you with pamphlets, teaching services and tours to help students get the most out of their gallery. This is a good way to get involved with arts communities, get inquisitive, and learn about art from experts who have an in-depth knowledge of the topic.

Experience Art Outside Of Their Screens

Children spend over six hours a day fixated on their screens, so the importance of taking children to museums seems quite apparent. Since children today are learning with digitally-oriented curriculums, there is hardly any doubt that there is something special about showing them handmade artworks. Galleries provide students with the unique opportunity to explore the various textures of paintings up close, the scale of a large canvas and the drapery dangling off marble statues. It puts art in a completely new perspective for them as opposed to viewing it on a phone or a laptop screen.

handmade artworks


Art provides as much inspiration for adults as it does for adults. There are a large number of artists, musicians, and writers who have sourced their inspiration for a certain piece of their work from museums and galleries. Several galleries have interactive zones where students can learn and create from the environment around them, which they can do in a space where creativity is valued without the outside world’s distractions.

Should You Sell Your Photographs In An Art Gallery or Online?

It is possible to understand whether selling your photos at an art gallery or online website is better by comparing their pros.

Pros in Selling To An Art Gallery

Promotes Your Talent

An Art Gallery usually always helps to promote any form of artwork, including photography. They have as much of an interest to sell your work as you do. This is why art galleries invest in things like art shows to try to get buyers to come in and look at your artwork. In order to continue to be in business, they need to sell your work to survive.

Know Buyers and Collectors

A good art gallery will always know which buyers buy what type of work, including photographs. They can reach out and discuss with them what your work represents and why they feel they should be buying it. Many artists forget that art galleries are in business, and as a business, they need to earn a profit to survive. If the work sells well, they will typically want to continue to sell it and promote their work.

Allow You To Concentrate Mainly On The Art

If you are associated with a good art gallery, it will allow you to concentrate mainly on your work. It is in the interest of the gallery that you produce the best selling products, and as a result, they will want to have more work to sell. This is why a lot of people in the art and photography world prefer to sell at galleries.

Pros In Selling Online

Expand Your Reach

When it comes to online sales of photographs, you can reach people in other states and even other countries. Additionally, you can get a completely different audience, who have a common taste with your work but also several other diverse interests as well. Buyers can find your work much more efficiently via a website, an image link or if you’ve put it up on a shopping site, the actual product.

Someone Else Does the Marketing

Selling your work on your own site requires a lot of hustle. You will need to promote your latest work on social media platforms, create a blog or run a newsletter to keep potential buyers interested in your work. Some online art galleries may have millions of dollars to invest in driving traffic to your website since they often represent thousands of other artists and photographers. However, a successful site can help introduce your work to interested buyers without you having to do anything.


Supplement Your Income

Making a living as an artist is never an easy task. Even certain veteran artists and photographers struggle to maintain a consistent income every month. Selling your work online can supplement your income. Commissions at online galleries are generally a lot lower than a brick and mortar gallery but if you are currently selling your work through galleries, be sure not to undersell them as it is vital to keep positive relationships with the ones helping you sell your work.

Can I Buy Art From An Art Gallery?

The simple answer to whether you can buy art from an art gallery is: yes, of course, you can. However, things aren’t as simple as that. To prevent any surprises, it is essential to ask the gallery about added costs like value-added taxes or shipping fees. Finally, do a confirmation check that you have all the relevant documentation from the invoices to certificates of authenticity so that it is easy to donate or resell the piece later on. Here are some of the critical steps to follow before buying a work of art from the art gallery.

Shipping Details

The cost of shipping and insurance of the artwork, the method of delivery and the estimated time of arrival are all listed in the shipping details. Shipping is an additional expense most of the time, so it is advised to consider these costs before agreeing to the sale. Also, before buying the artwork, it is possible to ask the gallery for a shipping quote and the estimated time of delivery.


Added Costs

Works of art are also subject to the same added costs like value-added taxes (VAT) and customs duties as any other high-value purchase. These expenses do not involve the gallery and hence do not appear on the invoice of the gallery. It is possible to make a more informed purchase if all of the costs associated with the artwork are taken into account. For example, you might require lighting for the artwork which you can buy from websites like https://bannolighting.com/art-gallery-lighting/. The gallery does not cover this kind of expense. You can also expect to pay some form of import tax if you are shipping artwork to or from other countries.

The Invoice

The lasting record of the purchase of an item is known as the invoice and provides detailed information about the sale, like the name of the artist, the dimensions of the artwork, and the gallery’s address. The invoice is required to demonstrate the ownership of the work and the monetary value of the same. For example, the invoice might need to be provided when buying artwork insurance or consigning the work to an auction house. Once you are completely committed to buying the artwork, you can also ask the gallery to send a pro forma or preliminary invoice for a review of the same which can help double-check the details of the sale before payment. After buying the work, the gallery will provide you with another version of the invoice, which will be marked as “paid.” This invoice is the document that proves the ownership of the piece, so it is strongly advised to save it for your records.